Free structured data validator and schema generator tool. Validate JSON-LD, Microdata & RDFa markup for better SEO and rich results.
Professional schema validation tool for better SEO.
Enter your page URL, HTML, or existing schema markup
Our intelligent system analyzes your content structure
Review validation results and schema suggestions
Discover how structured data can transform your search listings into eye-catching rich results
Rich results are enhanced search experiences on Google that go beyond standard blue links. They include visual elements like star ratings, images, carousels, tables, and other non-textual features that make your content more prominent and informative in search results.
Examples: Recipe cards with photos, product listings with prices, FAQ accordions, event information, and review stars.
Rich results can significantly increase your click-through rates by making your listings more visually appealing and informative. Studies show that enhanced search results often receive 2-3x more clicks than standard listings.
Our tool helps you: Validate markup for rich results, fix implementation errors, and ensure Google can properly display your enhanced listings.
Use our validator to test if your publicly accessible pages contain the structured data needed for rich results. We'll analyze your markup and show you exactly which rich result types your content qualifies for.
Structured Data Gallery: Comprehensive documentation of Google-supported structured data types for rich results. Our validator supports all major rich result types including articles, products, recipes, events, FAQs, and more.
Our comprehensive validation supports all 13 core schema types covering 90%+ of websites and rich results
Site-wide structure and search functionality
Basic page-level information and metadata
Business and organization information
Navigation breadcrumbs for site hierarchy
Frequently asked questions and answers
Blog posts, news articles, and editorial content
Category and listing pages
Lists and collections of items
Web-based applications and tools
Downloadable software applications
Step-by-step instructional content
Individual people and authors
Images and visual content
Video content and media
Quick answers to common schema markup questions. View our comprehensive FAQ guide →
Use our free schema validator tool above. Simply paste your URL or HTML content, and we'll validate your JSON-LD, Microdata, or RDFa structured data markup against Schema.org standards.
Structured data is a standardized format that helps search engines understand your content better. It uses Schema.org vocabulary to mark up information like articles, products, events, etc. When implemented correctly, it can lead to rich results (enhanced search snippets) that make your listing more prominent and attractive in search results, potentially increasing click-through rates.
We support 14 core schema types that cover 80-85% of websites: WebSite, WebPage, Organization, BreadcrumbList, FAQPage, Article, CollectionPage, ItemList, WebApplication, SoftwareApplication, HowTo, Person, ImageObject, and VideoObject. View detailed examples →
To add FAQ schema, use JSON-LD format with @type: "FAQPage" and include question-answer pairs in the mainEntity array. Each Q&A should have @type: "Question" with acceptedAnswer containing the answer text. Our validator will check for proper FAQ structure and suggest improvements.
For Article schema, use @type: "Article" with required properties like headline, author, datePublished, and publisher. Include image, description, and articleSection. Make sure the content matches what users see on the page to avoid penalties.
Use Product schema with properties like name, description, image, offers, and aggregateRating. Include price, availability, and brand information. This enables rich product snippets in search results with pricing and review stars.
Common schema errors include missing required fields, invalid URLs, incorrect data types, and markup that doesn't match visible content. Use our validator to identify specific issues, then check Schema.org documentation for correct property formats and required fields.
Test your schema using Google's Rich Results Test tool, Schema Markup Validator, or our tool. Check for green validation status and look for rich results in Google Search Console. Monitor for rich result appearances in actual search results.
Use Organization schema with name, url, logo, contact information, and sameAs for social profiles. Include address for local businesses and foundingDate, employee count for larger organizations. This helps with knowledge panels and brand recognition.
BreadcrumbList schema uses an array of ListItem objects with position, name, and item properties. Each breadcrumb should link to the actual URL. This enables breadcrumb navigation in search results and improves user experience.
LocalBusiness schema includes name, address, telephone, priceRange, and geo coordinates. Add openingHours for business hours and aggregateRating for reviews. Include serviceType and paymentAccepted for detailed business information.
WebApplication schema works for software as a service, web apps, and online tools. Include name, description, url, applicationCategory, and offers with pricing. Add screenshot and featureList for better rich results.
Event schema requires name, startDate, location, and offers. Include description, image, and performer for events. Use VirtualLocation for online events. This enables event-rich results with dates and ticket information.
Recipe schema includes name, description, recipeIngredient, recipeInstructions, and cookTime. Add nutrition information, recipeYield, and author. Include images of the finished dish for rich recipe results in search.
VideoObject schema requires name, description, thumbnailUrl, and uploadDate. Include duration, contentUrl, and embedUrl. Add interactionStatistic for views and author information for video-rich results.
JSON-LD validation checks proper @context, @type, and property structure. Our tool validates against Schema.org specifications, checks for required fields, and ensures data types are correct. Look for validation warnings about missing recommended properties.
To migrate from Microdata to JSON-LD, identify your current schema types and properties, then create equivalent JSON-LD script tags. Use @type for the main type and nest related objects. Test thoroughly to ensure all data is preserved during migration.
You can add multiple schema types using separate JSON-LD script tags or by nesting related schemas. For example, an Article page might have WebPage, Article, and BreadcrumbList schemas. Each should represent different aspects of your content.
If schema isn't showing in search results, check for validation errors, ensure markup matches visible content, and wait for Google to crawl and index. Use Rich Results Test to verify eligibility. Some rich results may take weeks to appear.
Schema markup itself doesn't directly affect Core Web Vitals, but valid markup can improve user experience. Focus on fast-loading pages, mobile optimization, and content that matches schema descriptions. Use WebPage schema with speakable for voice search.
For WordPress, use plugins like Yoast SEO, Rank Math, or Schema Pro. These plugins automatically add appropriate schema based on your content type. For custom schemas, use custom fields or code snippets in your theme.
Shopify automatically adds Product schema, but you can enhance it with apps like JSON-LD for SEO. Add Organization schema to your theme and use Shopify's built-in structured data features for better e-commerce rich results.
In React/Next.js, add JSON-LD scripts in the Head component or use react-helmet. Create schema objects as JavaScript objects and stringify them. For dynamic content, generate schema based on page props and state.
AMP pages use the same schema validation as regular pages. Ensure your JSON-LD is in the head section and all required properties are present. Test with Google's AMP Test tool and Rich Results Test for AMP-specific requirements.
HowTo schema includes name, description, and step array with text, image, and name properties. Add supply, tool, and totalTime for comprehensive tutorial markup. This enables step-by-step rich results in search.
Person schema includes name, jobTitle, worksFor, and sameAs for social profiles. Add image, description, and contact information. Use for author bylines and executive profiles to enhance personal brand visibility.
ImageObject schema includes url, width, height, and caption. Add thumbnail, license, and acquireLicensePage for stock images. Include author and datePublished for proper attribution in image search results.
Mobile schema validation is the same as desktop, but ensure touch-friendly interactions and mobile-optimized content. Use WebPage schema with speakable for voice search. Test on actual mobile devices for proper display.
Duplicate schema occurs when the same entity is marked up multiple times. Consolidate similar schemas, use @id for cross-references, and ensure each schema represents unique content. Remove redundant markup that doesn't add value.
For dynamic content, generate schema based on API responses or user interactions. Use JavaScript to inject JSON-LD after content loads. Ensure schema updates when content changes to maintain accuracy.
Track rich results appearances in Search Console, monitor click-through rates for enhanced snippets, and measure conversions from organic search. Compare performance before and after implementation using analytics tools.
Follow Schema.org announcements, Google Search Central blog, and Webmaster forums. Test markup regularly as search engines evolve their rich results requirements. Join SEO communities for latest schema implementation tips.