Frequently Asked Questions
Everything you need to know about structured data, schema markup, and rich results. Get answers to common questions from beginners to advanced users.
What is structured data and why does it matter for SEO?
Structured data is a standardized format that helps search engines understand your content better. It uses Schema.org vocabulary to mark up information like articles, products, events, etc. When implemented correctly, it can lead to rich results (enhanced search snippets) that make your listing more prominent and attractive in search results, potentially increasing click-through rates.
What's the difference between JSON-LD, Microdata, and RDFa?
JSON-LD is Google's recommended format - it's placed in a <script> tag and doesn't interfere with your page's visual design. Microdata uses HTML attributes within your existing content. RDFa is an older format that also uses attributes. JSON-LD is generally preferred because it's cleaner and easier to maintain.
How do I implement structured data on my website?
Use our free validator tool at the top of this page to test your schema markup. For implementation, start with the most important schema types for your content (Article for blogs, Product for e-commerce, Organization for business info). Always test your markup using Google's Rich Results Test after implementation.