Organization Schema – Complete Guide to Business & Company Markup

Organization schema markup establishes your business credibility and authority in search results, enabling knowledge panels, rich business information, and enhanced brand recognition.

What is Organization Schema?

Organization schema describes businesses, companies, non-profits, and other formal entities. It tells search engines who you are, what you do, how to contact you, and establishes your credibility as a legitimate business entity.

Why Organization Schema Matters

In Google's E-E-A-T framework, business credibility is crucial. Organization schema provides the structured data that helps search engines verify your business legitimacy and display rich business information in search results.

The key insight: Organization schema transforms your business from "just another website" into a verified, authoritative entity that search engines can trust and prominently feature.

What Organization Schema Includes

•Business identification and branding

•Contact information and locations

•Leadership and team structure

•Products, services, and offerings

SEO Benefits You Get

🏢Knowledge panel appearances

⭐Enhanced E-E-A-T credibility

📞Rich contact information display

🔗Social media profile integration

Organization Schema Implementation

Complete Organization Schema Example

Comprehensive Organization schema for a technology company:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://example.com/#organization",
  "name": "Example Tech Solutions",
  "alternateName": "Example Tech",
  "url": "https://example.com",
  "logo": {
    "@type": "ImageObject",
    "url": "https://example.com/logo.png",
    "width": 200,
    "height": 60
  },
  "description": "Leading technology solutions provider specializing in AI, cloud computing, and digital transformation for enterprises worldwide.",
  "foundingDate": "2015-03-15",
  "founders": [
    {
      "@type": "Person",
      "name": "Jane Smith",
      "jobTitle": "CEO & Co-Founder"
    },
    {
      "@type": "Person",
      "name": "John Doe",
      "jobTitle": "CTO & Co-Founder"
    }
  ],
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+1-555-123-4567",
      "contactType": "customer service",
      "availableLanguage": ["English", "Spanish"],
      "hoursAvailable": {
        "@type": "OpeningHoursSpecification",
        "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
        "opens": "09:00",
        "closes": "18:00"
      }
    },
    {
      "@type": "ContactPoint",
      "telephone": "+1-555-987-6543",
      "contactType": "technical support",
      "availableLanguage": ["English"]
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Innovation Drive",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "postalCode": "94105",
    "addressCountry": "US"
  },
  "sameAs": [
    "https://facebook.com/exampletech",
    "https://twitter.com/exampletech",
    "https://linkedin.com/company/example-tech-solutions",
    "https://instagram.com/exampletech"
  ],
  "knowsAbout": [
    "Artificial Intelligence",
    "Cloud Computing",
    "Digital Transformation",
    "Enterprise Software",
    "Machine Learning"
  ],
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Technology Solutions",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "AI Consulting",
          "description": "Strategic AI implementation and consulting services"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Cloud Migration",
          "description": "Complete cloud infrastructure migration and optimization"
        }
      }
    ]
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "156",
    "bestRating": "5",
    "worstRating": "1"
  },
  "numberOfEmployees": "250",
  "slogan": "Transforming Business Through Technology"
}
</script>

Required vs Recommended Properties

Required Properties

•@type: Must be "Organization"
•name: Legal business name

Recommended Properties

•url: Official website URL
•logo: Company logo image
•contactPoint: Contact information
•sameAs: Social media profiles

Implementation Strategy

Organization schema should be implemented on your homepage and connected to other schemas throughout your site using @id references.

Homepage Implementation:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://example.com/#organization",
  "name": "Example Company",
  // ... full organization details
}
</script>

Referencing in Other Schemas:

"publisher": {"@id": "https://example.com/#organization"},
"author": {"@id": "https://example.com/#organization"}

Organization Schema Best Practices

Content & Accuracy

✅Use legal business name: Must match your official business registration
✅Verify contact information: Phone numbers and addresses must be accurate
✅Include business description: Clear, accurate description of what you do
✅Link to verified profiles: Only include social media profiles you actually own

Advanced Features

Multiple Contact Points

"contactPoint": [
  {
    "@type": "ContactPoint",
    "telephone": "+1-555-123-4567",
    "contactType": "sales"
  },
  {
    "@type": "ContactPoint",
    "telephone": "+1-555-987-6543",
    "contactType": "support"
  }
]

Business Structure

"founders": [{"@type": "Person", "name": "John Doe"}],
"numberOfEmployees": "150",
"knowsAbout": ["Technology", "AI", "Cloud Computing"]

Common Organization Schema Mistakes

❌Wrong business name: Using a DBA or nickname instead of legal business name
❌Fake contact info: Using unverified phone numbers or addresses
❌Broken social links: Including social media profiles that don't exist or you don't own
❌Generic descriptions: Using boilerplate text instead of your actual business description

Validate Your Organization Schema

Test your Organization schema implementation to ensure proper business credibility and authority signals.

Test with SchemaValidator

Our comprehensive validation tool

Google Rich Results Test

Official Google testing tool

Related Schema Types

Organization schema connects with these schemas for complete business representation.